In simple words content writing is writing for websites. The content in the websites are equally important as the design of the website. The content of the website should be to the point and crisp to get the attention of the reader but at the same time it must cover the topic. If you have a brand, content help you to project the same or otherwise it actually reflect your seriousness toward your products and services. It can have an adverse effect to your website and your business if the content is not up to the mark.